BUSINESS DESCRIPTION:

 

We are Horticulture Company having base in southern part of India. Our Company was originally promoted by Late Mr.D.V.S. Anand and Mrs. D.V.S. Lakshmi in the year 1992 with the name and style M/s. Anand Lakshmi Finance Private Limited to carry on business as Non-Banking Finance Company (NBFC). In June 2005, our Company surrendered its NBFC license and changed its name to Genera Industries Ltd. In August 2005 (subsequently changed to "Genera Agri Corp Ltd."in April 2011), In October 2005, our present promoters Mr.M Rajesh Naidu & Mrs.M Kalpana Raj increased their shareholding from 4.99% to 54.99% by aquiring 50.00% of the total paid up equity share capital of "Genera Industries Limited" from erstwhile promoters, namely, Mr.D.N.Ravi Kumar, Mrs.DVS Lakshmi & Public through an open offer. Post acquisition, our Company diversified into Bio Fuels to meet the Global Demand of Jatropha Cultivation and gradually transformed into Horticulture business by cultivating fruits and vegetables. Our promoter and managing director, Mr. M Rajesh Naidu hails from Agriculture family and has more than a decade experience in the field of agriculture.

In year 2009, as a part of our strategy to forward integrate, we ventured into retail operations through mobile vans and sales outlet at gated community centers. In the fiscal 2011, we started our retail outlet, in the name of "Genera Fresh". At present, we have 5 retail outlets situated at locations considered to be prime in Hyderabad, Andhra Pradesh. Our Company is also engaged in marketing and selling of our crops in domestic as well as international markets.

The crops we produce/procure include fruits like Banana, Papaya, Sweet lime, Mango, Acid Lime and Grapes and vegetables including exotic vegetables. We do contract farming for mango, sweet lime, acid lime gardens, papaya. Our Company currently exports grapes to Germany.